With the advance of technology, when getting one location to another, we can know which direction or path is most efficient by simply typing the names of locations. Well, what would you do in the case that you need to go from not just one place to another but from…

Price optimization utilizes data and mathematical analysis to determine the best price that will meet decision makers’ objectives such as maximizing profit. Pricing has significant importance for the companies since it defines the value of a product and affects customer’s willingness to pay. …

In our constantly digitalizing environment, it is getting more important and much preferred for the companies to provide personal suggestions to their customers. …

It is a common practice for companies to predict purchasing behavior of their customers under certain conditions. One of the methods is propensity score prediction to achieve this purpose. Propensity score prediction model helps us determine whether target customers are likely to purchase a custom product or not. Thus, companies…